Voorhies Joins NYNE with More than 25 Years of Sales Experience

Oxnard, CA – March 31, 2014 – NYNE, an innovator of lifestyle inspired audio products, announced today the hire of Rob Voorhies as National Sales Manager. Reporting to Arman Arami, president of NYNE, Voorhies will lead NYNE’s sales efforts in the U.S. to further develop brand recognition and expand the company’s presence nationwide. He brings broad experience across the sales and management chain to his new position, and has an excellent record in maintaining business, procuring new business, problem solving, and achieving results.

“We are extremely proud to have Rob join the NYNE team,” said Arman Arami, president of NYNE. “His expertise and experience in the electronics industry will be a huge asset to growing the NYNE brand nationwide. Our goal over the next several years is to become a significant player in the audio industry. I am confident Rob will play a key role in us achieving that status.”

Voorhies joins NYNE with more than 25 years of experience in the electronics industry. Previously, Voorhies worked as GM of national accounts at JVC, division manager at Electrical Distributing Inc., VP sales and marketing at Audiobahn, national sales manager at Ground Zero, as well as an independent sales representative and sales manager for various manufacturers and distributors.

Rob Voorhies commented, “I am excited to join the team at NYNE and deliver retail placements that will put the brand in front of consumers. Our strategic market approach capitalizes on NYNE’s high-end features, fit, finish and packaging. The NYNE products offer an extreme value to the customer, which retailers will immediately recognize. NYNE will become a major name brand in the next two years as a result of the positive response from consumers who are already enjoying our speakers.”

The NYNE 2014 product line includes the Mini for kids and teens, the Cruiser for bicycles and strollers, the TT for traveling, the Bass for outdoor tailgates and parties, and the Aqua, a fully waterproof (IPX7) and floating Bluetooth speaker. For more information on NYNE’s 2014 product line, visit www.nyne.com.


About NYNE
NYNE, a lifestyle inspired audio brand, is part of California-based BOSS International Group (BIG), a leader in mobile audio products for more than 25 years. NYNE designs and manufactures its audio products to enhance the enjoyment of music by today’s connected consumer, wherever life takes them. A collaboration of a group of Silicon Valley veterans, acoustical engineers and audio experts with a passion for technology, NYNE is dedicated to producing high-end, quality products with superb acoustics and unparalleled technology integration.

For more information about NYNE’s innovative product line, please visit www.nyne.com. Connect with NYNE socially on Facebook, Twitter and Pinterest.


PR Contact:

Nicole Fait

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