NYNE announced this week that it has named Daniel Roe , formerly of Sony, its new executive director of sales and marketing.

Roe will report to the company’s president, Arman Arami. At Sony, Roe’s titles included national sales manager, regional vice president of sales and director of sales for strategic accounts.

NYNE is a new manufacturer that produces audio accessories for the home and business markets. Its first products will ship in July.

“I’m thrilled to have been chosen to join this talented group of like-minded audio enthusiasts,” Roe said in a statement. “The entrepreneur in me is motivated by the opportunity to grow such a promising brand from inception; the audio enthusiast in me is impassioned to be a part of bringing NYNE’s fine audio products with superb acoustics and unparalleled technology integration to the masses,” he said.