Eric Groff Brought on as Director of National Sales at NYNE

With More than 25 Years of Sales Experience, Groff Will Head Up U.S. Consumer Sales 

Oxnard, CA – September 30, 2014 – NYNE, an innovator of lifestyle inspired audio products, announces the addition of Eric Groff to the NYNE team as director of national sales. Reporting to Rob Voorhies, vice president of sales and marketing at NYNE, Groff will head up consumer sales efforts in the U.S. for NYNE. He brings decades of experience in diversified selling environments and a proven track record in turning company strategy into bottom line performance.

“Eric is a true professional who brings a lot of experience in business and specifically the Bluetooth speaker market,” said Rob Voorhies, vice president of sales and marketing at NYNE. “We are proud to have him as a part of the NYNE team and I look forward to working with him as we expand our retailers nationwide.”

Groff joins NYNE with more than 25 years of sales experience in the consumer goods market with a focus on the electronics industry. Most recently, Groff was vice president of sales for Bem Wireless and vice president of sales at Noetic, Inc. selling the Soundfreaq brand. Additionally, he has years of experience as an independent sales representative and sales manager for various manufacturers.

Eric Groff commented, “I am honored to be on the NYNE team, the Bluetooth arm of B.I.G. (Boss International Group), which has a proven track record of more than 26 years of success in the audio industry. NYNE has a lot to offer the consumer – high quality sound, appealing form and function, and a price point that offers value in the market. They have already had a lot of success in 2014 and I am looking forward to continuing that growth as we build the NYNE brand into a household name.”

The NYNE product line consists of six speakers, each with a unique lifestyle application. The Mini for kids and teens; the Cruiser for bicycles and strollers; the Cruiser Royal Series in rose gold; the TT for traveling; the Bass for outdoor tailgates and parties; and the Aqua, a fully waterproof (IPX7) and floating Bluetooth speaker.

About NYNE
NYNE, a lifestyle inspired audio brand, is part of California-based BOSS International Group (BIG), a leader in mobile audio products for more than 25 years. NYNE designs and manufactures its audio products to enhance the enjoyment of music by today’s connected consumer, wherever life takes them. A collaboration of a group of Silicon Valley veterans, acoustical engineers and audio experts with a passion for technology, NYNE is dedicated to producing high-end, quality products with superb acoustics and unparalleled technology integration.

For more information about NYNE’s innovative product line, please visit www.nyne.com. Connect with NYNE socially on Facebook, Twitter, and Pinterest.

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